The Truth about Juice Cleanses – An Insider Story

My 3-Day Journey through a Raw Juice Cleanse

Love, Glossimer

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In case you haven’t noticed, it’s Spring in the US of A. That means Summer weather is 1-8 weeks away, depending on where you’re placed in the country. Summer weather means less clothing, more skin, and—bathing suits! I will be honest; I am completely ill-prepared for these certainties. The holiday weight stayed a little longer than intended, and the yoga studio became so much further from my house when snow was in between the two.

Now that the snow is long gone (hopefully), and the abundance of fresh produce is locally available;I have no more excuses, I told myself. Over the last few weeks, I’ve seen an increase in articles about getting “Summer slimmer” or bikini-ready, and a lot of these said articles include a trending sub-section of articles about the celebrity-endorsed raw juice cleanse diets.

I was intrigued. I’d tried raw cleanses in the…

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Tweeters Anonymous

Hello, my name is Emily. I am addicted to tweeting.

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I started my first Twitter account a few years ago. I think I may have tweeted once or twice, but nothing much resulted of them. I followed my favorite celebrities and brands and tweeted about my day, much like a Facebook status. I really didn’t see the hype. My first Twitter account remains inactive today, as I can’t remember my original tag or password. Twitter made a lackluster first impression on me.

Little did I know, one day while studying for my MBA, I’d be hired by a fashion web site startup to become the Director of Marketing. Yes, I am a master tweeter now—And, it is my job!

Rewind a few months. Twitter was everywhere, and still is. Twitter is growing toward the future and beyond. A few months ago, I wanted to know why the world was so enthralled by the concept of sending 160 characters into the abyss of social media. I decided to construct an experiment.

I activated my 2nd Twitter account, branding it to match my e-mail address, and later my blog and LinkedIn profile. My favorite part of my name is the “J” in the middle. I think it adds sophistication and a bit of a wink with my signature. My goal of this experiment was to discover why the world was so fascinated with Twitter. I also wanted to see if branding myself – much like a company does – reaped positive results from a Twitter account. To do this, I un-followed the unnecessary celebrities, pop culture icons and reality TV stars. Then, I followed the major newspapers, magazines and news services. I added marketing firms, favorite companies and applicable publications to my feed. I started re-tweeting things that were well-written, interesting, relevant and applicable to my industry of marketing & advertising. Next, I started tweeting my favorite companies with compliments on new products and services.

Then, I started to see it.

Other tweeters started following me! I tweeted thank you mentions to each new follower with generic “How are you?” “TGIF” and basic hash tags for #business or #marketing. It became a lifestyle quickly, and I started targeting followers much like I learned in my MBA classes about targeting a customer. I noticed my engagement was waning, and I needed to “up” my game. I started replying to tweets and continuing conversations, intentionally and deliberately.

After about three to four months of semi-regular and sometimes daily,Twitter activity, I have nearly 300 followers. For an individual, and simply a student and young professional, I am pretty impressed.

I get it. Twitter is really fun. It’s a great tool. I feel connected to the world outside my own four corners, and networking seems boundless. It’s a rush to hear from a company or my favorite reporter from across the country – And sometimes the world! I’m hooked. And, now I have a job that requires me to manage our social media footprint. I am on Twitter nearly 24/7. I can only imagine what will stem from this kind of engagement.

What social media tool are you “addicted” to?